This watch would have been perfect in the 80's, just look @ what Swatch Co. did back in the days. I had 3-4 swatches and Gummy bracelets a-la Madonna (thank God I don't have any pics to prove it). Pretty kool looking watch for the Ballers on a budget. A nice change from all the G-Shocks out there!! I wonder how many G-shock Collabos have actually been done up to date??