HOW TO BUY A WATCH - GQ GUIDE.

I found this awesome guide by GQ magazine on "How to Buy a Watch". I'm thinking it might be helpful for some people who are looking to buy a new watch. If you're going to shell out your hard-earned cash, this will definitely steer you in the right direction. Enjoy the read and the Photos.

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POKERSTARS WATCHES.

Cool short video about Poker players and their watches. Video

2010 ROLEX SUBMARINER GREEN CERAMIC BEZEL.

Not sure how I feel about this watch? Not a fan of the green, especially on the Dial and the Bezel. It's a bit much. After seeing this watch, I actually appreciate the 50th Anniversary edition more. With it's Green Bezel, black dial and enlarged Hour markers. You know the price of the 2010 Green Submariner will be much higher since it now has the Ceramic bezel. I guess Rolex needed to add something to the Submariner to get a buzz going. This will definitely be a collectors piece since it's the 1st edition of the ceramic bezel Subs. Expect this watch to be back ordered or hard to get. If you do get it, it'll probably be priced a bit higher than retail. I'll pass on this watch since I'm extremely happy with my SS Rolex Sub-date.

"Earlier this year, at Baselworld 2010, Rolex unveiled new steelSubmariners with the ceramic bezel upgrade, as seen on the gold Submariners last year, and the GMT bezels the year before. Click here for a video of about the ceramic bezel production process. In comparison to aluminum, ceramic is much harder, as well as being extremely resistant to scratching.

The all steel Submariners come with either a green or black ceramic bezel. The green is $7,800 and the black is $7,400. Regardless of which color you choose, the 2010 ceramic bezel steel Submariners will be very collectable, as this is the first year of production. The demand for this particular Rolex is already high, and I've heard they are very hard to get. You may even have to a pay a premium over retail to get one. However, if you do pay a few hundred or even a thousand over MSRP, in the long run, it will more than likely pay off, because it's a Rolex"

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HODINKEE CUSTOMIZED ROLEX SUBMARINER.

Although this looks real kool and different, I don't think I would pay $2000-$4000 over the actual retail price of a Rolex Submariner SS with a Nylon Nato Band. I'd settle for the Original Bad Boy and leave these for the guys who want the same thing, but slightly different. Plus these look kinda bootleg a-la Canal Street in NYC. No watch afficianado would respect this on your wrist anyways. They would probably think it's cute like a G-shock. I would just save up a bit more and track down a SS Daytona with a white face. Which will eventually be my next Rolex purchase.

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"Our good friends at Hodinkee give us a look at Project X's latest releases, two stunning "Double Red" Submariners complete with G10 Nato Straps and your choice of a DLC coated case or satin finished stainless steel. "

WOW....I NEED THIS IN MY LIFE. CUSTOM ROLEX.

This looks real nice. I wouldn't mind having this on my wrist. This and other Rolex models have been given the matte black treatment. Limited to 50 pieces each and available @ Barney's.

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ROLEX EXPLORER 2010 - SO FRESH, SO CLEAN.

A great looking watch offered by Rolex. This watch is simply amazing and looks very versatile. Perfect with jeans and a shirt, Shorts and a Polo or a nice fitting suit. I would definitely consider buying this watch if I didn't already own a Rolex SS Submariner Date. Come 2 think of it, that's what's missing with this watch. Regardless, It's a beauty and worth saving up for.

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SUBMARINER HOMAGE WATCHES......NEXT.

Not really feeling these @ all. The execution is pretty bad. Enough with the skulls and crossbones already.

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FRAGMENT ROLEX EXPLORER.

Another great example of Fragment's design along with the Bamford watch department treatment. Explorer in Black PVD coating. Classic. I'm saving up so I can do a watch with my own colors and accents. The Fund starts today.

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ROLEX SUBMARINER A-LA HIROSHI FUJIWARA

WOW. I'm speechless. Not sure how I feel about this watch. I can totally appreciate the model chosen for this Fragment remix. I personally own a SS Subdate that has rarely left my wrist since the day I got it (2 days off my wrist so I can wear my Panerai with my suit). I really like the black PVD coating which gives it a stealth-like look. The Red dot second hand is a nice touch that complements the fragment marking on the face (not to mention the RED arrowhead on the bezel - VERY nice touch). I personally would have gone with the Dated Sub since it would not have made the watch face look more busy. The Date option would have been great since I often refer to my watch to verify the day's date.

After thinking about it further. I REALLY WANT THIS WATCH. I can't wait to see how it comes packaged?! Any other photos floating around??

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